As a Grand Rapids brand photographer, there's nothing I love more than helping new businesses launch with stunning, professional imagery that captures their brand essence from day one. When Chelsey Morrow, NP-C, reached out about creating a complete visual identity for her new med spa, Elevé Wellness, I knew we needed to plan something special.. and the results absolutely exceeded expectations!

A 3-Hour Team Branding Experience with Hair & Makeup

For Elevé Wellness's grand opening, we planned an intensive 3-hour brand photography session that would give Chelsey and her team of four talented professionals everything they needed for their website, social media, and marketing materials. We started the day by bringing in an incredibly skilled hair and makeup artist who made everyone look so stunning. (This same lovely artist returned later to model for us as we captured services).

This comprehensive approach is perfect for new businesses because it allows you to capture everything you need in one organized session, from individual headshots to team photos to service photography that showcases exactly what clients can expect when they walk through your doors.

Strategic Outfit Changes for Maximum Brand Impact

We began with everyone in sleek all-black outfits, which created such a sophisticated, cohesive look for the team. During this segment, we captured clean professional headshots and some really unique macro shots focusing on faces, skin, and hands, details that are so important for a wellness and aesthetic business where clients want to see the artistry and attention to detail.

Finally, we moved everyone into fresh white outfits for a completely different vibe, bright, clean, and welcoming. This gave us incredible variety while maintaining that cohesive, professional aesthetic that Elevé Wellness represents.

*The Team*

We switched things up! Chelsey changed into crisp white while her team stayed in black, creating a beautiful visual distinction that clearly identified her as the owner and leader. This kind of strategic styling helps establish hierarchy and brand recognition in your marketing materials.

Behind-the-Scenes Service Photography That Sells

The final portion of our session focused on showcasing the actual services that make Elevé Wellness special. We transitioned into scrubs and captured authentic service photos including facials, waxing, Botox, and other cosmetic treatments. These images are crucial for med spas because potential clients want to see exactly what their experience will look like.

We also made sure to photograph the front desk team and the retail products available, ensuring that every aspect of the business was represented. This comprehensive approach means Chelsey has professional imagery for every page of her website and every aspect of her marketing strategy.

The Power of Professional Marketing Support

What made this session even more successful was having our marketing expert, Merron Marketing, on set to help plan the shots, capture behind-the-scenes content, and create real time social media content during the shoot. Having a marketing professional involved from the beginning meant that these photos were immediately put to work—Merron Marketing has already transformed Elevé Wellness's website and social media presence using these images!

Why Comprehensive Brand Sessions Are Perfect for New Med Spas

If you're opening a wellness business or med spa in Grand Rapids, here's why a complete brand photography session is essential:

Complete visual consistency – Every image works together to tell your brand story
Service showcase photography – Potential clients see exactly what to expect
Team recognition – Professional headshots build trust and personal connection
Marketing-ready content – Launch with a full library of professional imagery
Strategic styling – Multiple looks provide variety while maintaining brand cohesion

Ready to Launch Your Business with Stunning Brand Photography?

If you're opening a new wellness business, med spa, or any service-based company in Grand Rapids and want to launch with professional imagery that builds trust and attracts your ideal clients, let's plan your comprehensive brand session! From team headshots to service photography, we'll capture everything you need to make a powerful first impression.